Digital Marketing for tech

That Breaks the mold

We’re the best at tech-focused marketing because we have over 40 years of combined experience; 4B is purpose-built for the tech channel.

We understand you because we are you. Marketing for technology isn’t the same as marketing for other industries. You need a partner who understands the subtle nuances of your business. 4B is your partner. We speak your language - it’s all about outcomes.

Our suite of services and solutions are purpose-built for the channel, and we’re up-to-date on the latest architectures:

We understand what and how you sell. From inbound marketing strategies and execution to short-term lead gen campaigns, high-end design, branding services, andexpertly crafted content - 4B can help you scale.



Data Center

Big Data Analytics

Network security





Whether your alcohol product is no more than a beverage in a bottle, or your brand is a century old and needs a relevant refresh, our experienced brand team can help you meet your audience uniquely and consistently.


  • Company and Product Naming
  • Logo Design
  • Brand Colors and Themes
  • Website Development
  • Brand Storytelling
  • Persona Development
  • Unique Value Positioning
  • Brand Voice

High Proof Marketing Campaigns

Your brand and product are more than just alcohol hitting a consumer’s tongue.

You’ve created a lifestyle-complimenting experience. 4B is your partner in telling that story and igniting your target audience’s aspirations for moments of pleasure.

But you need to deliver the right message, to the right person, at the right time. We’ll make sure that happens and never stops.


  • Online and Offline Platform Discovery
  • Key Persona Development and Documentation
  • Documentation
  • Content Strategy
  • Search Engine Optimization
  • A/B Testing and Message Optimization
  • Message/Ad Sequencing
  • Journey-To-Outcome Mapping and Tracking
  • Conversion Rate Optimization
  • Site Session Tracking
  • Website Analytics
  • Remarketing Audience Building
  • Email List Building Campaigns
  • Email Communication and Automation
  • KPI Definition and Reporting

Content Creation

You need to tell your story and value. It adds depth to your audience’s relationship with your brand, and it shows your expertise and passion. Content also helps with SEO and social media.

Off-load your content creation needs to us. Our graphics, video, and written content teams will provide your brand with an avalanche of quality assets that will help your brand thrive.


  • Product Pages
  • Blog Content Strategy and Production
  • Video Production
  • Photography Services
  • Graphic Design
  • Logo Development
  • Typography
  • Selling Sheet Development

PUblic Relations

Our public relations team can help journalists and blog writers, who always need something great to write about, know your brand so that they will spread the good word.

As brands, we can talk about ourselves all day and make bullet-proof arguments as to why someone should love us - but nothing can compare to having someone else sing your praises.


  • Media Outlet Discovery
  • Press Release Development and Distribution
  • Press Outreach and Follow Up
  • Integrated Digital Marketing Strategy
  • Media Hit Assessment and Reporting

Influencer Marketing

Influencers take all shapes and forms. Pick a niche, and there’s sure to be trusted voices who give expert advice to that community.

Through the exercise of persona development and market discovery, 4B Marketing can source valuable experts and turn them into brand advocates, helping you reach your next best customers and earn valuable third-party endorsements.


  • Identifying high-value, relevant hashtags and their promoters
  • Influencer Outreach and Ongoing Communication
  • Influencer Campaign Goal Setting
  • KPI Definition and Reporting

Case studies

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Contact us today to take your marketing’s digitization strategy to the next level!

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