Tyler Jacobson is a digital marketing veteran with over 20 years of experience. He was introduced to digital telecommunications during the days of dial-in bulletin board systems. His first forays into marketing were as a writer and editor of online publications like Fallout Magazine and Hybrid Magazine. The role required him to optimize for directory placement (Yahoo, UBL, et al.) for visibility and process raw server logs for analytics. This early version of the Internet offered Tyler and his teams the opportunity to experiment with on-demand and live streaming video and audio, several years before the wide adoption of streaming service applications and models.
This work with online publications led directly to his eventual career as Vice-President of MacHighway, where he wore many hats, including mass customer communication, SEO content development, media buying, and ad creation.
While in his role at MacHighway, Jacobson also founded Denver’s award-winning club night, Lipgloss, where he integrated digital communication with live experiences. As a publicist, he secured several media mentions, which ultimately led to being named Denver’s Best Club Night in Lipgloss’ first year. As a web designer and marketer, Tyler took the then rare move of creating a website for the night. The Lipgloss site included a forum for community building (before the days of early social media sites like Friendster, Make-Out Club, or MySpace) and a gallery featuring scanned photographs (digital cameras were still prohibitively expensive) and flyers.
In 2015, Tyler left MacHighway, which was one of the top 1% of web hosting companies on the planet, to oversee the digital marketing department at Philosophy Communication. In 2018, he started his own company, Omnifonic Digital Marketing, which he merged with 4B Marketing in October 2020, assuming the new title of Marketing Director.
In addition to helping his clients meet their business goals through marketing, he also teaches various digital marketing courses to students worldwide at General Assembly. Tyler has guest lectured at the University of Denver, Daniels School of Business, and the University of Colorado.