4B Marketing

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HOW WE DO IT

HOW WE DO IT

How We Do It
01

INTRODUCTION

We’re not a large agency with hundreds of clients, and that’s the way we like it. We curate our partner list just as you curate solutions for your customers. We only work with people we like and who love us in return. It ensures an enjoyable and successful experience for everyone, including the end customer. New clients meet each member of the team from the CEO to the Creative Director. You’ll get to know us, and we will get to know you, because, like any other relationship, we have to choose each other to work well together.

02

Discover

Discovery is the first and most essential step of our process. We dig deep to get a comprehensive understanding of your business, your operations, your short and long term business goals, and, most importantly, the needs and challenges of your customers. What does success look like to you? Where do you want to be in one year? In five? During this phase, we dive into the competitive landscape. The process is similar to a supercharged SWOT analysis, but we prefer to think of it as an engaging conversation with a new friend.

03

BUSINESS SERVICES

We’re not a large agency with hundreds of clients, and that’s the way we like it. We curate our partner list just as you curate solutions for your customers. We only work with people we like and who love us in return. It ensures an enjoyable and successful experience for everyone, including the end customer. New clients meet each member of the team from the CEO to the Creative Director. You’ll get to know us, and we will get to know you, because, like any other relationship, we have to choose each other to work well together.

04

Plan

We understand each other, and our team knows your business, your goals, your competitors, your strengths and your weaknesses. Our skilled strategists pick the tactics, tools, and timing to create a roadmap customized to meet your short and long term business goals.

05

Execute

We love to strategize, but ideas are worthless without execution. Our involvement in the implementation of your marketing plan varies based on your business needs. For some clients, execution is a shared responsibility, and others opt to have our team run their marketing operations end-to-end. It’s up to you.

06

Report

We’re a Databox Platinum Partner; to us, transparent reports are vital. You need to know how you’re doing and, more importantly, how we are doing. Our reporting options are customized to your needs, and we can provide everything from a simple scorecard to deep-dive reports with metrics and information to please the most stringent data nerd.

07

Optimize

There’s always room for improvement. Optimization isn’t just a step in the process; it’s an eternal task that begins when we kick-off your marketing plan. Analytics are continuously monitored to improve performance, lower costs, and speed-up results. If things don’t work out as planned, we pivot. It’s that simple.

08

Win

We find what works, your business wins, and we celebrate. Drinks are on us.

WE'RE 4B

WE'RE 4B

Business-focused marketing with an edge.

4B is fresh. And our creative approach to marketing is like nothing you’ve experienced. We’re changing the game in how agencies serve their clients, and we innovate with reckless abandon — serving up results - every day.

WHAT WE VALUE

WHAT WE VALUE

Your business is unique and needs a unique marketing approach. That’s why we work in reverse.

WHAT WE VALUE

WHAT WE VALUE

Starting with your business goals, 4B reverse-engineers strategies that foster success. And we don’t sell marketing services. We implement transformative business solutions with marketing as the foundation

Passion

PASSION

We’re passionate about what we do and the industries we serve. We’re also passionate about helping reduce your risks and costs and improving business outcomes beyond your wildest dreams. 4B is driven to tell the stories of the incredible brands, services, solutions, and products that push professional industries forward.

CREATIVITY

Creativity

You have to be creative to be a great marketer. Fortunately, we have teams of creative individuals at every level of our organization. We don’t want to do the same thing everyone else does or use the same formulas and strategies. 4B creates new concepts that break - and move - boundaries. Our creativity helps clients meet their goals - and imagination makes us feel alive.

FAMILY

Family

We’re a family here at 4B, and we’re committed to supporting each other both in the workplace and outside of it. It’s part of our culture, and part of what makes being a part of 4B more than just a job. We extend that same sentiment to our clients as well. We’re also parents, husbands, and wives, with each of us having a family of our own. Take your child to work day is a big deal at 4B!

OPENNESS

Open-Mindedness

We keep our minds open so we can do our best work. And we’re not afraid of taking risks. After all, great marketing is bold, innovative, and often disruptive. No idea is a bad idea until we’ve tested, modified, and analyzed our concepts, campaigns, and results. 4B approaches every project through the eyes of a child - always learning, always observing, and constantly evaluating to get the best results.

Integrity

integrity

We hold ourselves to the highest standards of integrity in all our actions, from our work to the treatment of our clients. That includes a commitment to full transparency of our activity and reporting. We strive to do the right thing, despite financial consequences, in all cases and at all times. It’s the only way we can sleep at night!

Recent posts

Recently, I wrapped up listening to Seth Godin’s This Is Marketing. As with all of Godin’s books, it’s a worthwhile read with more than a few nuggets to sink your teeth into and reference during meetings.Late in the book, Godin recites a list of rules to help people achieve the change they seek. It’s a fantastic list and one I wanted to share throughout the office. Unfortunately, though, unless I wanted to transcribe that list myself through repeated listenings of the few seconds it takes Godin to recite the list, I was out of luck. I didn’t have a printed copy. This is the downfall of consuming books in audio form.

Read More

Creating and maintaining an inbound marketing program for businesses of all sizes is no small feat. That’s why businesses ready for quantifiable growth rely on 4B Marketing for content creation, content marketing, lead generation, and reporting. 4B is on a mission to change the narrative around marketing because marketing shouldn’t be a cost center. It can be (and should be) a revenue-generating machine for improved business performance. Our proven success record and uncanny ability to align marketing tasks with business outcomes show 4B clients exactly how - and where - they fit into the marketplace and helps us create high-output content laser-focused on our customers’ target personas. 

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GET STARTED

GET STARTED

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